Wednesday, August 22, 2012

Starting up


Years ago I have decided to live my life differently.

I have decided that my family comes first.
Before stepping out of my comfort zone, way out, I wanted to ensure that I'll have everything covered.
So I've done all the necessary steps, BA, work, wife, kids, MBA, more kids, cats, dogs, house, and when every thing was in place I started to get wild.

I have opened my first start-up 3 years ago.
I wanted to create a system to help diagnose in early stage developmental fallbacks in kids by comparing their reactions to developmental games in comparison to other kids in their age group.
I had a great professional team, but as startups do things don't fall exactly into place, bummer.

Five kids consume a lot of food, and almost every night they bring friends over, hungry friends.
I have found out I spend a lot of time and money in Supermarkets, I even got to know the cashiers by first name.
It struck me that I have no idea if I am buying in the cheapest place.
I have asked my neighbors and every one had a different answer, I've got confused.
I wanted to have a way to compare how much my personal basket will cost somewhere else.
I realized then that the prices of some items change very fast, making my comparison even harder.
I wanted to find a way that we could all help each other save money.

Then came Saverr, well it was named wiseshop first but the idea was the same.
When you step out of the supermarket simply snap a picture of your receipt.
Saverr will parse it, learn what you like to buy, and store each item price helping others compare their personal lists.

We have started to work on the business plan and met Jeff Pulver.
Jeff gave us the gift of believing in us, thanks Jeff, and he has decided to invest in our company along with Micro Angels fund and the inspiring Itzik Levy.

We have started to work on our product on January, and we had it launched around May.

Great things have happened since then, stay tuned...